Beautiful Actresses Appear in Ads Testifying to the Quality of a Brand

question 135

Multiple Choice

Beautiful actresses appear in ads testifying to the quality of a brand of hair coloring products. This is an application of which learning theory?

• A) operant conditioning
• B) cognitive dissonance
• C) hierarchy of needs
• D) classical conditioning
• E) observational learning

---

Definitions:

IQ Tests

Standardized assessments designed to measure human intelligence and cognitive abilities.

Meritocratic Sorting

Meritocratic sorting is the process of organizing individuals or entities based on merit or achievements, often in educational or occupational contexts.

Credential Inflation

Credential Inflation is the increasing demand for higher educational qualifications for jobs that previously required less education, devaluing the worth of basic credentials.

Stratification System

Refers to the structured ranking of individuals and groups in any society based on wealth, power, race, education, etc., leading to social inequality.