Examlex
Briefly describe each step in the consumer decision-making process.
Hans Eysenck
Rephrased from KT-2: A prominent British psychologist known for his contributions to the field of personality psychology, emphasizing the biological and genetic foundations of personality.
Non-assertive
Describes a behavior characterized by a lack of confidence or determination to express one's own needs or defend one's rights.
Esteem Needs
A concept in Maslow's hierarchy of needs representing the desire for respect, self-esteem, and the esteem from others.
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow that categorizes human needs into a hierarchical structure, beginning with physiological needs and progressing to self-actualization.
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