A Firm Has Categorized Its Customers into Two Groups,high-Volume Customers

question 149

Essay

A firm has categorized its customers into two groups,high-volume customers and low-volume customers.Explain the different styles of communication the firm should implement to reach each group of customers.

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Definitions:

Nominal Damages

Monetary damages awarded to a plaintiff in a very small amount, typically $1 to $5, to signify that the plaintiff has been wronged by the defendant even though the plaintiff suffered no compensable harm.

Actual Damages

Financial compensation awarded to a plaintiff to recover losses directly resulting from a defendant's actions.

Substantial Performance

A level of performance of a contract deemed acceptable even if it does not comply with all terms, due to substantial compliance with the contract.

Conditions Precedent

Specific conditions outlined in a contract that must be met before a party is required to fulfill their part of the agreement.