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How Do Heuristics Affect a Consumer's Decision-Making Process? Give Two

question 19

Essay

How do heuristics affect a consumer's decision-making process? Give two examples of heuristics you might use when shopping.


Definitions:

Vector-borne Disease

Infectious diseases transmitted by vectors, such as mosquitoes, ticks, and fleas, that spread pathogens between humans or from animals to humans.

Malaria

A serious and sometimes fatal disease caused by Plasmodium parasites that are transmitted to people through the bites of infected Anopheles mosquitoes.

Strong Correlation

A statistical measure that indicates a high degree of linear relationship between two variables, showing that when one variable changes, the other has a predictable change too.

Negative Association

A negative association occurs when two variables move in opposite directions, meaning that as one variable increases, the other decreases.

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