When a Business Needs to Make a Complex Purchase, It

question 76

Multiple Choice

When a business needs to make a complex purchase, it is most likely to form a buying centre during the ________ stage of the business buying decision process.

• A)problem recognition
• B)vendor analysis
• C)information search
• D)supplier selection
• E)alternative evaluation

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Definitions:

Office Employees

Individuals who work in an office environment and perform tasks related to the administration, support, and operation of an organization.

Inventor

An individual who creates or introduces something new, especially by designing or discovering new processes, machines, or devices.

Dale Carnegie

An American writer and lecturer known for his courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills.

Studying Psychology

The academic discipline involving the scientific study of the human mind and behavior, exploring concepts such as perception, cognition, emotion, and interpersonal relationships.