Airlines Have Developed Frequent-Flyer Programs to Encourage Passengers to Use

question 27

Multiple Choice

Airlines have developed frequent-flyer programs to encourage passengers to use the same airlines repeatedly.These programs and other similar ones use ________ segmentation to target their markets.

• A)demographic
• B)behavioral
• C)geodemographic
• D)organizational
• E)generational

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Definitions:

Fair Value

The amount to be banked from asset liquidation or spent on liability transition in an orderly market dealing at the time for calculating value.

Functional Currency

It's the currency of the primary economic environment in which an entity operates and generates cash flows.

Exchange Rates

The price at which one currency can be exchanged for another, influencing international trade and investments.

Exchange Gain

A profit realized from the increase in value of foreign currency assets due to favorable changes in exchange rates.