Explain Why Correctly Segmenting and Then Targeting Consumers Will Help

question 64

Essay

Explain why correctly segmenting and then targeting consumers will help a company target its marketing dollars more effectively.

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Definitions:

Special Project

A temporary endeavor with a specific goal and timeline, which may require resources outside of the company's normal work scope.

Relevant Cost

Expenses that are directly tied to a specific business decision, which may affect the outcome of that decision.

Discounted Price

The reduced price of an item after applying a discount, which lowers the selling price from its original level.

Scrap Value

The calculated resale value of an asset at the end of its period of serviceability.