In the Product Concept Development and Screening Phase of New-Product

question 140

True/False

In the product concept development and screening phase of new-product development,insights gleaned from Facebook are useful,but won't replace a formal focus group.

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Definitions:

ZIP Drive

A removable floppy disk storage system that was widely used in the late 1990s and early 2000s for data storage and transfer.

Context

The circumstances or setting surrounding an event, situation, or concept that helps to interpret its meaning.

Impression Management

The conscious or unconscious effort by individuals to control or influence the perceptions of others about themselves.

Feedback

Information given to individuals or groups about their performance or behavior with the intent to guide future improvements.