A Company Makes Several Different Kinds of Shampoo, but It

question 49

Multiple Choice

A company makes several different kinds of shampoo, but it did not have a dandruff shampoo designed for women until it added Pro-Women antidandruff shampoo. This is an example of a(n) ________.

• A) downward line stretch
• B) upward line stretch
• C) cannibalization strategy
• D) filling-out strategy
• E) product line contraction

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Definitions:

Advantages And Disadvantages

Pros and cons; beneficial aspects versus potential drawbacks in any situation or decision-making process.

Augmented Product

A core product enhanced with additional features, services, or benefits that exceed customer expectations and differentiate it from competitors.

Logistics Customer Service

Part of the supply chain management that plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customer's requirements.

Marketing Perspective

An approach to business focusing on understanding and satisfying the needs and wants of customers through market research and strategic promotion.