Marketers Classify Innovations Based on Their ________

question 113

Multiple Choice

Marketers classify innovations based on their ________.

• A)degree of newness
• B)costs to manufacture
• C)prices
• D)degree of tangibility
• E)contribution margins

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Definitions:

Negative Message

Communication that conveys bad news, rejection, or unfavorable information in a tactful manner.

Buffer

A neutral or positive statement designed to allow the writer to delay, or buffer, the negative message.

Goodwill

The value of a business beyond its tangible assets, including its reputation and patronage. Also, a favorable condition and overall atmosphere of trust that can be fostered between parties conducting business.

Negative Message

Communication that conveys a refusal, rejection, or other unfavorable information, often requiring careful wording to maintain goodwill.