A Company That Intends to Maintain Low-End Pricing Policies to Make

question 114

Multiple Choice

A company that intends to maintain low-end pricing policies to make the market unattractive for its competitors is using which of the following pricing objectives in its price planning?

• A) sales
• B) profit
• C) break-even
• D) competitive effect
• E) customer satisfaction

---

Definitions:

Route Sales Representatives

Individuals responsible for delivering products and managing sales along specific routes or designated geographical areas.

Refrigerated Trucks

Vehicles equipped with cooling apparatus to transport perishable goods at specific temperatures to maintain quality and safety.

Product Service

A combination of tangible goods and intangible services provided to fulfill the needs or desires of consumers.

Place Utility

The value added to products by having them available at a place where they are needed or wanted by consumers.