Saturn Car Company Started a Trend with Its Value Pricing

question 128

Essay

Saturn car company started a trend with its value pricing strategy of giving customers one price and one price only.The Saturn Web site gave detailed price information without the need for or involvement of a salesperson.What pricing objective did Saturn use?

---

Definitions:

NAFTA

The North American Free Trade Agreement, a treaty between the United States, Canada, and Mexico designed to reduce trading barriers and promote economic cooperation among these countries.

Worker Rights

The legal and moral entitlements attributed to employees, including the right to fair pay, safe working conditions, and freedom from discrimination.

Transnational Collaboration

The practice of individuals, groups, or entities from different nations working together toward a common goal or on a shared project.

Labor Movement

A broad social movement seeking to improve rights, wages, and working conditions for workers through collective action and labor unions.