When Top-Flite Introduced Its Strata Golf Balls with a New

question 144

Essay

When Top-Flite introduced its Strata golf balls with a new dimple design and more solid core for better flight with metal clubs, the price was three times that of regular balls. Pro shops still could not keep them in stock. What is the pricing strategy implemented by Top-Flite, and why did the company choose this strategy?

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Definitions:

Québec Citizens

Individuals who reside in Québec and hold citizenship status, thereby participating in the cultural, social, and political life of the province.

Stratification System

Describes the hierarchical organization of society based on various criteria such as class, race, or gender, resulting in unequal resource distribution and opportunities.

Sociologists

Scholars who study human societies, their interactions, and the processes that preserve and change them.

Indigenous Peoples

Ethnic groups who are the original inhabitants of a region, recognized for their distinct social, cultural, and economic practices, often marginalized by dominant cultures.