Every Point of Contact a Company or Brand Has with a Consumer

question 130

Multiple Choice

Every point of contact a company or brand has with a consumer is called a(n) ________.

• A)touchpoint
• B)channel
• C)promotion
• D)integration
• E)feedback

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Definitions:

Mobile Devices

Portable electronic devices with computing capabilities, including smartphones and tablets.

Vertical

In business, refers to a market or industry focused on a specific niche or category of products or services.

Information Architecture

Plan or map of the content structure, labeling, and navigational flow of all the parts of a website.

Vertical Hierarchy

An organizational structure where each level of the organization is in control of the level below it, creating a clear chain of command.