A Manufacturer of a Variety of Technological Devices Asked Its

question 133

Multiple Choice

A manufacturer of a variety of technological devices asked its marketing department to develop inexpensive methods of building and maintaining brand awareness and excitement.The marketing department then recruited consumers who were early adopters of technological devices to spread the word about the company's new products.This is an example of ________.

• A)public service activities
• B)shilling
• C)evangelist marketing
• D)stealth marketing
• E)direct marketing

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Definitions:

Gratuitous Assignment

The act of transferring rights or interests from one party to another without requiring any consideration or payment in return.

Revocable

Capable of being revoked, withdrawn, or cancelled, often referring to trusts, licenses, or permissions.

Effective Delivery

The successful transfer of a document or item to its intended recipient in a manner that meets legal or contractual obligations.

Gratuitous Assignment

The transfer of rights or property from one party to another without any exchange of value or consideration.