In Which Step of the Hierarchy of Effects Would a Marketer

question 22

Multiple Choice

In which step of the hierarchy of effects would a marketer most likely rely on samples and coupons?

• A) create awareness
• B) inform the market
• C) create desire
• D) encourage purchase
• E) build loyalty

Identify the factors influencing location decisions for both service and manufacturing organizations.

Calculate the center of gravity for given locations to determine optimal facility placement.

Recognize the competitive advantages provided by strategic location decisions.

Discern the various location analysis techniques used by service organizations.

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Definitions:

Monopolizes

Occurs when a single company or entity controls a significant portion or all of the supply of a particular good or service, limiting competition.

High-Pressure Sales

A sales technique that uses intense persuasion and urgency to convince customers to make a purchase decision quickly, often ignoring their hesitations.

Conversation Control

The ability to direct and manage the flow of dialogue in a conversation, ensuring that goals are met effectively.

Selling Technique

A method or strategy used by salespeople to persuade potential buyers to purchase a product or service.