Though the ________ Method of Setting an Advertising Budget Is

question 135

Multiple Choice

Though the ________ method of setting an advertising budget is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than the result.

• A) percentage-of-sales
• B) competitive-parity
• C) bottom-up
• D) objective-task
• E) push-pull

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Definitions:

Avoidance Strategy

A coping mechanism in which an individual seeks to prevent or evade a perceived threat or undesirable outcome.

Anxious-ambivalent

A type of attachment style characterized by intense dependency on others, coupled with anxiety and uncertainty about the reliability of these relationships.

Avoidant

A personality trait characterized by a pervasive pattern of social inhibition, feelings of inadequacy, and hypersensitivity to negative evaluation.