Which of the Following Should Be the First Step of Developing

question 148

Multiple Choice

Which of the following should be the first step of developing an advertising campaign?

• A) set the budget objectives
• B) establish the advertising message
• C) understand the target audience
• D) draft the creative brief
• E) select the execution format

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Definitions:

Consumer Spending

The total amount of money spent by households in an economy on goods and services, excluding purchases of new housing.

Durable Goods

Products or goods that are intended to last and are characterized by their long usage or service life, such as appliances, cars, and furniture.

Credit Availabilities

The ease with which individuals and businesses can obtain loans or credit, influenced by financial market conditions and regulatory policies.

Capacity Utilization

A measure of how much of a firm's or economy's productive capacity is being used, typically expressed as a percentage.