Which of the Following Is a Strategy That Involves a Company

question 97

Multiple Choice

Which of the following is a strategy that involves a company "ambushing" consumers with promotional content in places consumers would typically not expect to see information about a product or service?

• A)sales promotion
• B)guerrilla marketing
• C)sponsorships
• D)internal PR
• E)crowdsourcing

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Definitions:

Surplus of Labor

A situation where the supply of labor exceeds the demand for it, resulting in unemployment or underemployment.

Downward Pressure

Describes a situation where factors contribute to the decrease in the price of a product or asset.

Wages

Payments made to workers for their labor, usually based on hours worked or output produced, and a fundamental component of employment contracts.

Equilibrium Wage

The wage rate at which the quantity of labor demanded by employers equals the quantity of labor supplied by workers, resulting in labor market equilibrium.