What Are Two Major Forms of Direct-Response Television (DRTV)

question 163

Multiple Choice

What are two major forms of direct-response television (DRTV) ?

• A) shows on home shopping networks and infomercials
• B) home-selling and toll-free response
• C) home television response and attention commercials
• D) direct selling and m-commerce
• E) home shopping networks and short-messaging systems

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Definitions:

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