A Type of M-Commerce That Simply Involves Sending a Text

question 152

Multiple Choice

A type of m-commerce that simply involves sending a text message is known as ________.

• A) predictive marketing
• B) spam
• C) short-message system marketing
• D) telemarketing
• E) e-commerce

Recognize examples of "metering" strategy in various industries.

Evaluate the legal considerations in volume discounts through the lens of the Robinson-Patman act.

Grasp the differentiation between individual and aggregate demand.

Understand the implications of customer loyalty programs on consumer behavior.

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Definitions:

Agency Relationship

A legal and fiduciary relationship between two parties, where one (the agent) is authorized to act on behalf of the other (the principal) in business transactions.

Illegal

Activities or practices that are forbidden by law and subject to penalties if violated.

Agency Agreement

A contract in which one party (the agent) agrees to act on behalf of another party (the principal) in particular transactions.

Binding

Refers to an agreement or contract that is legally enforceable by law.