In an Attempt to Set the Company Apart from Its

question 75

Multiple Choice

In an attempt to set the company apart from its competitors, United Parcel Service has its employees wear brown uniforms and drive brown trucks. What type of public relations tool is UPS using?

• A) buzz marketing
• B) social networking
• C) corporate identity materials
• D) product publicity
• E) public service materials

---

Definitions:

P-Value

The probability that the observed data (or a more extreme) would occur if the null hypothesis were true, used to determine the statistical significance of the observed effect.

Type I Error

A statistical error occurring when a true null hypothesis is incorrectly rejected.

Significance Level

The significance level, often denoted by alpha, is the probability of rejecting the null hypothesis when it is true, utilized in hypothesis testing as a threshold for determining statistical significance.

Type I Error

The mistake of rejecting the null hypothesis when it is actually true, often represented by the symbol α.