Increasingly Commonplace Today Is the Appearance of Two Different Franchise

question 126

Multiple Choice

Increasingly commonplace today is the appearance of two different franchise chains under the same roof, such as Pizza Hut and Taco Bell. This is an example of a(n) ________ marketing system.

• A) administered
• B) conventional
• C) cooperative
• D) vertical
• E) horizontal

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Definitions:

Manager

A person responsible for controlling or administering an organization or group of staff, focusing on achieving goals through directing efforts and resources.

Chain Of Command

The formal line of authority, communication, and responsibility within an organization.

Mechanistic Organization

A form of organizational structure characterized by rigid hierarchies, strict rules, and a high degree of formalization.

Rules And Procedures

Rules and procedures are formal guidelines within an organization that outline expected behaviors, processes, and standards for conducting activities.