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According to Porter's five-forces model, the more these forces combine in any instance, the less likely it is that firms will seek competitive advantage and the less obvious the results of such an advantage will be.
Computers
Electronic devices capable of executing programmed instructions for processing data, performing calculations, and managing information.
Test Marketing
A strategy used by companies to evaluate the viability of a new product or service in a limited geographical area before a full-scale launch.
Price Rationing
The allocation of limited goods or services using prices, where higher prices curb demand to match the supply.
Focus Group
A small, diverse group of people whose reactions are studied to gauge the response to a specific product, service, or policy.
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