A Corporate Blog Can Be Useful in Communicating with Customers

question 57

True/False

A corporate blog can be useful in communicating with customers, partners, and employees; however, there are many potential issues associated with corporate blogging.

Understand the difference between various types of yogurts and marketing strategies used by companies.

Define and describe the components of an individual’s purchasing ability.

Identify the factors influencing an organization's marketing activities including external forces.

Differentiate between a market and a target market with examples.

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Definitions:

Transportation Costs

Expenses associated with the process of moving goods or materials from one location to another.

Hi-Lo Pricing

A retail pricing strategy where prices are regularly discounted from higher listed prices, creating a sense of value and urgency among consumers.

Everyday Low Prices

A pricing strategy where retailers promise consumers the lowest available prices without periodic sales or discounts.

Supermarkets

Large retail market establishments that sell a wide variety of goods, primarily food and grocery items, but often also household goods.