A Broad,subjective Search for Trends Across Media and Other Environments

question 34

Multiple Choice

A broad,subjective search for trends across media and other environments is known as ________.

• A) targeting
• B) coolhunting
• C) positioning
• D) data mining

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Definitions:

Sensitivity

The degree to which the price of a derivative, investment, or portfolio changes in response to changes in market conditions or underlying variables.

Supply Shock

An unexpected event that suddenly changes the supply of a product or commodity, resulting in a sudden change in its price.

Demand Shock

An unexpected event that causes a sudden increase or decrease in demand for goods or services in an economy.

Imported Oil

Oil that is brought into a country from foreign sources for use as a fuel or raw material.