In Market Segmentation,________ Are Any Underlying Motivations That Drive Consumer

question 27

Multiple Choice

In market segmentation,________ are any underlying motivations that drive consumer consumption,such as security or shelter.

• A) demands
• B) benefits
• C) values
• D) needs

---

Definitions:

Workplace Relationships

The social interactions and bonds formed between colleagues in a professional setting, which can impact job satisfaction and productivity.

Psychological Stressors

Events, situations, or stimuli that cause stress and can affect an individual's psychological well-being.

Immune System

The body’s defense mechanism against infectious organisms and other invaders, comprising various cells, tissues, and organs that work together to protect the body.

Infectious Agents

Microorganisms or pathogens that cause diseases or infections in humans, animals, or plants, including bacteria, viruses, fungi, and parasites.