Age,income,lifestyle,and Location Are Examples of ________

question 21

Multiple Choice

Age,income,lifestyle,and location are examples of ________.

• A) perceptual needs
• B) segmentation bases
• C) segment descriptors
• D) psychographic categories

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Definitions:

Tempered Radical

An individual within an organization who seeks to initiate change by promoting ideas or actions that significantly differ from the norm, without alienating themselves from the organization.

Practical Guidelines

Specific, actionable advice or instructions designed to achieve effective results in practical situations.

Rash Emotionalism

Hasty, impulsive reactions or decisions driven by intense emotions rather than rational thought.

Unfreezing

The initial stage in the change process, involving reducing forces maintaining the organization's current state and increasing forces for change, making it ready for a new way.