A Marketer Who Has Decided to Use the GE/McKinsey Portfolio

question 24

Multiple Choice

A marketer who has decided to use the GE/McKinsey Portfolio Planning Grid will most likely assess segments based on ________ and ________.

• A) strength of the firm; long-term market share
• B) segment attractiveness; strength of the firm
• C) product category; segment attractiveness
• D) segment size; competitive advantages

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Definitions:

Midplane

An imaginary plane that divides a body into two equal halves, commonly used in anatomy and developmental biology to describe symmetry.

Bacterial Chromosome

The self-replicating genetic structure of bacteria, usually a circular DNA molecule containing all the necessary information for the life of the cell.

Circular DNA

DNA that is structured in a loop or circle, commonly found in bacteria and some eukaryotes, distinct from the linear DNA of most eukaryotic organisms.

Linear DNA

DNA molecules that exist in a straight or linear form, as opposed to circular DNA found in some bacteria and the mitochondria of eukaryotes.