When New Port Shipping Uses Segmented Marketing,the Firm Targets Several

question 5

Multiple Choice

When New Port Shipping uses segmented marketing,the firm targets several segments and offers a unique product tailored to each one.This approach is called ________ marketing.

• A) undifferentiated
• B) differentiated
• C) concentrated
• D) niche

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Definitions:

Total Direct Cost

The sum of all direct costs associated with the production of goods or the provision of services, including direct materials and direct labor.

Departments

Departments refer to distinct segments within an organization, each with specific responsibilities and roles, meant to streamline operations and improve efficiency.

Expenses

Costs incurred by a business in the process of earning revenue.

Indirect Costs

Costs that are not directly traceable to a specific product or service but are necessary for the operation of a business, such as overhead expenses.