In the Product Hierarchy,which Level Would Most Likely Generate Positive

question 40

Multiple Choice

In the product hierarchy,which level would most likely generate positive word-of-mouth and customer loyalty?

• A) augmented product
• B) potential product
• C) expected product
• D) core product

---

Definitions:

Secondarily Liable

Responsible in a secondary or auxiliary manner, often referring to a party obligated to pay a debt if the primary party defaults.

Fraud In The Factum

A liability defense available to a party who signs a negotiable instrument without knowing that it is a negotiable instrument.

Real Defense

A liability defense that applies universally to all parties.

Drawee

The person or entity upon whom a check or draft is drawn and is responsible for paying the amount specified.