What Is the First Step in the Consultative Selling Process

question 17

Multiple Choice

What is the first step in the consultative selling process?

• A) presenting product benefits to a customer
• B) determining the customer's problem
• C) offering trial services to customers
• D) pursuing long-term customers

---

Definitions:

Account Penetration

The effectiveness of a company's sales efforts in selling additional products or services to existing customers.

Order Getting

A sales activity that involves identifying potential customers and persuading them to make a purchase.

Sales Power

The ability or capacity of an individual or team to successfully sell products or services, often measured by sales volume or revenue generated.

Excellent Execution

The highly successful implementation of a plan, project, or strategy, marked by effectiveness and efficiency.