Geographic Variables Remain a Significant Factor in Market Segmentation,while Behavioral

question 1

True/False

Geographic variables remain a significant factor in market segmentation,while behavioral variables have declined become less useful.

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Definitions:

Equity Model

A theory that focuses on determining whether the distribution of resources within interpersonal relationships is fair to both parties involved.

Inputs

Resources, information, or efforts that are put into a system or process to achieve outputs or outcomes.

Individual

Refers to a single, separate organism or entity, especially when considering human beings as distinct units with unique characteristics.

Equity Theory

A psychological theory suggesting that employees are motivated by fairness, and that perceived inequities can lead to dissatisfaction and changes in behavior.