A Sound Marketing Plan Should Do All of the Following

question 37

Multiple Choice

A sound marketing plan should do all of the following EXCEPT ________.

• A) outline potential risks
• B) segment niche consumers
• C) set measurable objectives
• D) establish financial budgets

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Definitions:

Nonexperimental Method

A research method where the researcher observes and records behavior without manipulating any variables.

Experimental Control

The process of keeping variables constant or regulating external factors to ensure that observed effects are due to manipulated variables only.

Independent Variable

A manipulated factor in an experiment, chosen to determine its potential effect on a dependent outcome.

Dependent Variable

The outcome factor in a study that changes in response to manipulations of the independent variable.