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Which of the following is typically used in small firms to direct marketing activities,set expectations,and budget resources?
United States Constitution
The supreme law of the United States of America, outlining the national frame of government and the fundamental principles and establishment of protected rights for its citizens.
Copyright Laws
Regulations that grant creators exclusive rights to their original works, preventing unauthorized use, reproduction, or distribution for a fixed period.
Trade Secret
A secret formula, pattern, process, program, device, method, technique, or compilation of information that is used in its owner’s business and affords that owner a competitive advantage. Trade secrets are protected by state law.
Generic Meaning
The customary or general meaning attributed to a word or phrase, not protected as a trademark because it refers to the category or class of products or services.
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