An Impact/likelihood Matrix Helps a Marketer Manage Risk and Develop

question 16

True/False

An impact/likelihood matrix helps a marketer manage risk and develop a contingency plan.

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Definitions:

Service Company

A company that provides services to customers as its primary business operations, rather than selling tangible goods.

Inventory

Materials and products that a company holds for the ultimate goal of resale or utilization in production.

Perpetual Inventory System

An inventory management system that records the sale or purchase of inventory immediately through the use of computerized point-of-sale systems and enterprise asset management software.

Automobile Dealership

A business that sells new or used cars at the retail level, based on a dealership contract with an automaker.