A Firm with a Market Orientation Most Likely Coordinates Its

question 4

Multiple Choice

A firm with a market orientation most likely coordinates its strategies and activities around ________ and ________.

• A) sales; profits
• B) market share; quality
• C) employees; consumers
• D) customers; competitors

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Definitions:

Purpose

The purpose or motive behind the creation or existence of something.

Executive Summary

A brief overview at the beginning of a document that summarizes the main points for readers who may not have time to read the full document.

Report

A document that presents and analyses information, often resulting from research or an inquiry, to inform a specific audience.

Company Executives

Senior management responsible for the strategic direction and decision-making in an organization.