A Firm Can Gain Competitive Advantage Through a Marketing Strategy

question 2

Multiple Choice

A firm can gain competitive advantage through a marketing strategy of either ________ or ________.

• A) product differentiation; globalization
• B) curve effects; process innovation
• C) cost leadership; differentiation
• D) integration; standardization

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Definitions:

Authentic

Genuine or true; not counterfeit or copied, often referring to objects, experiences, or expressions that are considered original or real.

Primary Appeal

The main or most compelling reason or feature used to persuade or attract attention in marketing or argumentation.

Superior Service

Providing a level of service to customers that exceeds expectations, often characterized by high quality, efficiency, and a personalized approach.

Favorable Price

A price point that is advantageous or beneficial to the buyer, often due to being lower than average market prices or offering a great value for the cost.