A Questionnaire Asks Respondents "To Indicate How Much Weight You

question 2

Multiple Choice

A questionnaire asks respondents "to indicate how much weight you put on quality and how much weight you put on price by dividing 100 points between quality and price." This questionnaire is most likely using the ________ method.

• A) constant sum scale
• B) conjoint analysis
• C) rating scale
• D) rank order

---

Definitions:

Marketing Manager's Controllable Factors

Elements such as product, price, place, and promotion that marketing managers can directly manipulate to achieve marketing objectives.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically including product, price, place, and promotion.

Marketing Problem

A challenge that businesses face when trying to effectively market their products or services to the right audience.

Stakeholder Rewards

Benefits, monetary or otherwise, given to stakeholders of an organization, including employees, customers, and investors, as recognition for their contribution.