Why Have Geographic Variables Become Less Important in Market Segmentation

question 11

Multiple Choice

Why have geographic variables become less important in market segmentation?

• A) inconsistent findings
• B) costly market research
• C) increasing market globalization
• D) ineffective for business-to-business markets

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Definitions:

Indirect Method

A way of preparing the cash flow statement where net income is adjusted for changes in balance sheet accounts to calculate the cash from operating activities.

Statement of Cash Flows

A financial report that depicts how variations in income and balance sheet accounts affect the cash and cash equivalents, organized into the segments of operating activities, investing activities, and financing activities.

Operating Activities

Activities that relate to the primary operations of a company, such as sales, provision of services, and production.

Indirect Method

This approach is used in cash flow statements to report net income and adjust it for changes in assets and liabilities that affect cash but are not cash transactions themselves.