How Can a Customer Portfolio Help Marketers with Customer Relationship

question 5

Essay

How can a customer portfolio help marketers with customer relationship management? What are the four types of customers identified in a customer portfolio? As a marketer,on which types of customers would you primarily focus?

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Definitions:

Sensory Memory

The shortest-term element of memory, which allows individuals to retain impressions of sensory information after the original stimuli have ended.

Cognitive Abilities

The mental capabilities that encompass reasoning, memory, understanding, problem-solving, and decision-making.

Encoding

The initial process of converting information into a form that can be stored in memory.

Semantic Code

A cognitive system used for understanding and producing language, particularly in terms of meaning and relationships between words.