Which Activity Should Occur Regularly to Identify Opportunities and Threats

question 7

Multiple Choice

Which activity should occur regularly to identify opportunities and threats?

• A) changing the marketing mix
• B) evaluating market segments
• C) conducting internal audits
• D) reviewing market fads

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Definitions:

Introspection

The examination of one's own conscious thoughts and feelings, often used as a method of psychological analysis.

Self-Rating

An assessment method in which individuals evaluate their own abilities, characteristics, or conditions.

Factor Analysis

A statistical technique that determines latent variables or factors responsible for the correlation patterns observed among a set of variables.

Empirical Data

Information that is based on observation or experimentation rather than theory or logic.