A ________ Should Express the Unique Characteristics of a Brand

question 2

Multiple Choice

A ________ should express the unique characteristics of a brand in order to create positive associations in customers' minds.

• A) vision statement
• B) mission statement
• C) positioning statement
• D) differentiation statement

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Definitions:

Albert Mehrabian

A psychologist known for his work on non-verbal communication and the 7-38-55 rule, emphasizing the importance of non-verbal cues over verbal in personal communication.

Nonverbal Communication

The exchange of information through body language, facial expressions, and other visual cues rather than words.

Grapevine

An informal communication network within an organization or group, often characterized by rumor, gossip, or unofficial information.

Formal Organization

An organized structure of roles and procedures designed to achieve specific goals, typically characterized by a clear hierarchy and regulations.