La Quinta Sends Surveys to Customers Asking Them to Rate

question 13

Multiple Choice

La Quinta sends surveys to customers asking them to rate attributes of the hotel chain from 1-to-5 where "1" means "very unpleasant" and "5" means "very pleasant." Which tool is La Quinta most likely using for brand positioning?

• A) semantic scales
• B) perceptual maps
• C) customer value maps
• D) positioning statements

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Definitions:

Property Rights

Legal rights over the use, control, and transfer of property, covering both tangible (like land and objects) and intangible (such as intellectual property) assets.

Sociocultural Factors

External factors including method and style of communications, religions, values and ideologies, education standards, and social structure.

Labor Laws

Regulations governing the relationship between employers and employees, focusing on rights, duties, and standards in the workplace.

Born Global

Companies that engage in international expansion soon after starting in a domestic market.