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In Most Cases,launching a Product Is the Most Expensive Phase

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In most cases,launching a product is the most expensive phase of the new product development process.


Definitions:

Price Ceilings

A government-imposed limit on the price charged for a product to prevent prices from rising to a certain level above equilibrium.

Price Floors

Government or regulatory-set minimum prices for goods or services, aimed at preventing prices from falling too low.

Price

The cost involved in purchasing a specific good or service.

Shortage

A situation where the demand for a product exceeds its supply, often leading to higher prices.

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