What Is the First Step in Designing a Channel Strategy

question 5

Multiple Choice

What is the first step in designing a channel strategy?

• A) benchmarking the firm's capabilities
• B) understanding customer needs
• C) assessing channel alternatives
• D) evaluating intermediaries

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Definitions:

Humanistic Psychology

A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual's experience.

Cognitive Process

Refers to the mental activities involved in the acquisition, processing, and storage of information.

Profession

A type of job that requires specialized education, training, or skill set, often with formal qualifications.

Positive Psychologists

Scholars and practitioners who focus on the study of strengths and virtues that enable individuals and communities to thrive.