Which Key Player Makes the Final Decisions About the Target

question 15

Multiple Choice

Which key player makes the final decisions about the target audience and the size of the advertising budget,in addition to approving the advertising plan?

• A) advertiser
• B) media
• C) agency
• D) vendor
• E) audience

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Definitions:

Replacement Charts

Visual or tabular tools used in human resource planning to identify potential internal candidates for succession planning or replacing departing employees.

Current Jobholders

Individuals who are presently employed in a particular job, occupying a specific position.

Markov Analysis

A mathematical technique used for forecasting future occurrences based on current and historical data to identify likely transitions.

External Forces

Factors outside an organization that can affect its operations and success, such as economic conditions, competition, and regulatory changes.