What Is Meant by the Term Effective with Respect to Advertising

question 99

Multiple Choice

What is meant by the term effective with respect to advertising?

• A)The advertising delivers the results the marketer has specified for the advertising.
• B)The advertising wins creativity awards,such as the Effie or the Clio.
• C)The advertising is remembered by at least 50 percent of the target audience.
• D)The advertising results in increased sales.
• E)The advertising media exposure was purchased at the lowest possible cost to reach the target audience.

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Definitions:

Total Assets

The sum of all resources owned by a company that are expected to provide future economic benefits.

Capital Account

A financial statement account that shows the equity ownership of shareholders or owners in a company.

Owners' Equity

The residual interest in the assets of an entity after deducting liabilities, representing the ownership's value in the company.

Capital Balances

The amount of capital that remains in a business after deductions, representing the residual interest in the firm's assets after liabilities have been deducted.