________ Refers to How Consumers Search for and Respond to Information,learn,and

question 14

Multiple Choice

________ refers to how consumers search for and respond to information,learn,and understand something.

• A)Cognition
• B)Affect
• C)Perception
• D)Behavior
• E)Persuasion

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Definitions:

Door-to-Door Sales

The direct selling of goods or services to consumers at their homes or places of residence.

Abuses

The improper use or treatment of someone or something, often to unfairly or improperly gain benefit.

Cooling-Off Period

A statutorily defined period during which purchasers in door-to-door sales may change their minds and rescind a contract.

Bill of Exchange

A written order used in international trade that binds one party to pay a fixed sum of money to another party at a predetermined future date.