________ Is the Process of Making Symbolic Connections Between a Brand

question 92

Multiple Choice

________ is the process of making symbolic connections between a brand and characteristics,qualities,or lifestyles that cue the brand's image and personality.

• A)Resonance
• B)Association
• C)Comprehension
• D)Recall
• E)Recognition

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Definitions:

Pros and Cons

The advantages and disadvantages or positive and negative aspects of a specific issue, decision, or action.

Factions

Groups within a larger group that have slightly different beliefs or interests and sometimes compete with each other.

Soccer Enthusiasts

Individuals with a keen interest and passion for the sport of soccer.

Fashion

The prevailing style or custom as in dress or behavior, often changing and trending among people or social groups.